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Sales made simple

I train sales teams like athletes, not students.

Mark Baskin Consulting
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“My 6-month average attainment was 65% - performance plan territory. After working with Mark, within 4 months, it was 139%"

Emerson Svynos, AE at Caspio, previously HubSpot
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"I hit 70% of quota in my first year. After I started working with Mark in January of my second year, I finished that year at 174%"

Michael Tsakirellis - Account Exec at Deel
Alishia

"When I started working with Mark just after mid-year, I was at 85% attainment. Five months later, I closed the year at 140%, and within 18 months received two internal promotions"

Alishia Lambropoulos, Datadog
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"Mark has a rare gift for simplifying the complicated. I highly recommend him to any team serious about scaling and developing world-class sellers.”

Scott Leese, 6x Sales Leader & Bestselling Author
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“Mark ran highly practical negotiation workshops with our team and deployed a simple but impactful negotiation framework. The team was already using it in calls the very first week - and within 14 days, we’d closed two enterprise deals as a result.”

Dean Pogroske, Director of Sales EMEA, Logz

SERVICES

Build Your Sales Blueprint

Systemize your sales process from first call to close so it can be replicated across reps, teams, customers and verticals.



Effective Discovery

The science of having a great conversation without the customer feeling interrogated. How to ask thought provoking questions to uncover compelling reasons to change in a conversational manner (without the customer feeling interrogated). Discovery is not only a stage in the sales process!

Engaging Demos

Stop feature dumping and putting your customers to sleep! Start showing how your solution solves your customers challenge and engage your buyers with a real two-way conversational workshop.

Close Naturally

Bad closers are one-call closers and wait till the end of the process to get a final yes. Good closers are asking about risk early and getting buy-in throughout the entire sales process until the next logical step is to get started.

Pipeline Creation

Find and engage prospects using the latest prospecting approaches including leveraging your internal stakeholders and network. Get your messaging on point & open up real conversations instead of playing the numbers game.

General Q&A

If you have specific questions about your sales process, bottlenecks, tactics you've heard about, job interviews, or just to make sure you're heading in the right direction.


WHAT OTHERS SAY

ABOUT

Who are you and what do you know about sales?

Coming from a semi-pro sports and PT background, I panicked when I moved into sales - there was no repeatable process. I missed target month after month and nearly hit performance plans. In sport, you fix mistakes fast through practice; in sales, I felt stuck making the same ones. So I threw myself into learning, trained under some of the best sales coaches globally, completed every sales course and book, and went from bottom performer to consistent top performer. I built a practical, scientific process just like when I used to coach athletes. Now I coach sales teams using the same principles - simple, repeatable, and built on practice.

How are you different from traditional sales training?

I’m impatient — everything I teach has to be immediately actionable. Most sales training falls short because:
It doesn’t draw from sports and performance, so reps fold under pressure in live calls.
It’s outdated, non-conversational, or too theoretical.
It lacks simple frameworks, forcing reps to memorize scripts instead of selling.
It’s rigid and dogmatic, pushing one ‘right way.’
It skimps on reinforcement, roleplays, and call reviews — the 3Rs that actually drive change.
I do the opposite.

What's your methodology?

Sales Methodology is a blend of Gap Selling, Scott Leese Drug Addiction Selling Model, Winning By Design, Sandler Selling and Chris Orlob's pClub - all with a huge emphasis on execution.

What's your sales accomplishments?

Only rep in APAC and 1 of 6 globally to qualify for Founders Club 2022, APAC Highest Performing Rep (2022, 2020), Presidents Club (2022, 2021, 2020), Best Team Mate Award 2022

Today I work in a brand new role shaping our GTM and sales methodology at HubSpot across the global sales team.

What's the investment?

$250AUD/session or $165USD/session. You can simply pay as you go. Most do at minimum 4 sessions - with many meeting regularly once per week.

Where can I read more about the way you teach selling?

You can read some of the articles I post on Linkedin here https://www.linkedin.com/in/markbaskin1/

Nadun

I started my coaching journey with Mark because he has a proven track record of selling complex solutions, and I knew he would be the right person to guide me to grow into a full sales cycle from my previous BDR role. Mark takes his knowledge from his personal experiences and learnings and breaks it down into simple, digestible, and valuable chunks. I walk away from each session learning something different, which brings me one step towards being able to own a full sales cycle confidently. I recommend him highly if you want to step up your sales game.

Nadun, AE at Insight.com